Serge TOURON

Serge TOURON

Group Marketing Manager, RM Asia Group (Vientiane - Lao PDR)

Vientiane, Laos
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His background

  • Today
    2014
    2010

    Group Marketing Manager

    RM Asia Group (Vientiane - Lao PDR)

    Duties :
    • Establish marketing strategies and budgets to meet organizational objectives
    • Preparing and implementing Retail Sales and Marketing programs (quarterly)
    • Develop and implement marketing plans and projects for new and existing products
    • Products launching (Ford, Land-Rover and The Pizza Company)
    • Monitor, review and report on all marketing activities and results
    • Events organization and communication
    • Brochures and marketing support tools
    • FDAF negotiations with the represented brands
    • Develop pricing strategy

    Achievements :
    • Set-up of the new marketing team (+7 persons in two months)
    • Opening of the “The Pizza Company” and “Swensen’s” franchises in Laos
    • Implementation of new organizational procedures in term of reporting and follow-up
    • Product launching :Land Rover and Ford Fiesta 2010 (under process)

    MILESTONE :

    - 2010 (November) : Ford Export and Growth - Award of the Best Sales and Marketing Plan (among 11 countries in SEA)
  • Today
    2009
    2008

    General Manager

    FORD Laos - RM Asia Group (Vientiane - Lao PDR)

    Duties :
    • Management of the dealership in respect with the budget (500 cars in 2009)
    • Development of the retail, Government and project sales
    • Establish performance goals for all sales and marketing Department employees
    • Dealing with the regional Management of Ford Motor in Thailand
    • Improve the Service Department in term of quality of service and profitability (CRM)
    • Hiring, training and motivating the Sales and Marketing staff (Total 20 people)
    • Sales forecasting and P/L management

    Achievements :
    • 6 International tenders won from September to December 2008 :Total of 120 cars
    • Dealer of the month in January 2009 (the best sales over a number of 11 Ford dealers)
    • Year to year increased of the revenue (+40%) and Gross Profit (+15%)
    • Increase of the retail sales by 40% year to year
    • Successful launching of two new models (Focus and Ranger TDCI)
    • Initiated monthly motor shows and promotional actions to introduce the Ford range
  • Today
    2008
    2007

    CHUBB SECURITE-GROUPE UTC FIRE & SECURITY (Antibes-France)

  • Today
    2008
    2006

    COUNTRY MANAGER THAILAND AND VIETNAM

    VITHACOM COMPANY LIMITED (Bangkok-Thailand)

    Duties :
    • Sourcing and establishing business partnerships with suppliers to represent in Vietnam
    • Profit margin monitoring, preparation and implementation of « business plans »
    • Preparation of the yearly budgets and monthly reporting
    • Logistics and stock management
    • Managing the cash flow and organize the flow between the two offices
    • Identifying and participating to all the national and international tenders in Vietnam
    • Purchasing, shipping and price negotiations with all the suppliers
    • Set-up and management of the accounting (Peachtree US accounts)

    Achievements :
    • 2006-2007 turnover : from 200 kUSD to 1 Mio USD
    • Hanoi Military Hospital (MH108) tender won in 2007 for an amount of 700 kUSD
    • Representation of 5 new suppliers in 2008
  • Today
    2006
    2004

    COUNTRY MANAGER

    Europ Continents Vietnam Pte., Ltd (Hanoi-Vietnam)

    Duties :
    • Daily management of the Representative Office in respect with the budget
    • Preparation of the yearly budget and monthly reporting to the Management
    • Promotion to hospitals and clinics (Northern part of Vietnam only)
    • Project Management and participation to international Tenders (ICB)
    • Management of the After-sales Service Company (15 people)
    • Organization of seminars and training sessions in cooperation with our suppliers
    • Represent the company with various external organizations

    Achievements :
     Revenues : 2004 (7 Mio USD), 2005 (12 Mio USD) and 2006 (till May 5.5 Mio USD)
     Winning of two big tenders in 2005 / Total revenue 5,000 KUSD (Military Hospital)
     1st Cancer treatment machine sold in Vietnam in 2005 (Brand: Accuray for 4.5 Mio USD)
     Increased the number of Sales executives from 10 (2004) to 19 (2006)
  • Today
    2003
    2001

    COUNTRY MANAGER CAMBODIA

    A.T.S. Company Limited. (Bangkok-Thailande)

    Duties :
    • Creation and opening of the new activity in Cambodia
    • Promoting our range of products to the local retail shops and contractors
    • Developing the sub-dealer distributorship network into the main provinces
    • Sourcing, purchasing and shipping negotiations (China, USA and Singapore)
    • Logistics and inventory management
    • Identify new potential areas and competitors weaknesses for sales developments
    • Initiate specific promotion campaigns to optimize areas of development
    • Motivating, training and follow-up the existing staff (4 Sales Executives)

    Achievements :
    • 900 KUSD sales in 2003 and acquisition of 50 new Customers in 2003
    • 2003 : 15% of market-shares in the air-conditioning units activity in Cambodia
  • Today
    2001
    1998

    ASIA PACIFIC EXPORT MANAGER

    CATU S.A. GROUPE SICAME (Bagneux-France)

    Duties :
    • Prospection and Sales to the State and Private-owned Power Utilities through distributors
    • Management and appointment of distributors (Total : 13 over the sales area)
    • Competition analysis (market-shares, weaknesses, prices)
    • Exhibitions (3 to 4 per year), seminars and on-site trainings with the end-users

    Achievements :
    • Major markets in 2001 : Vietnam, Malaysia, Korea, Cambodia, Laos and Mainland China
    • Turnover in 2001 : 6 Mio FRF (+20% compared to 2000)
    • Vietnam : 1st market in term of sales and profitability
    • Year 2000 : winning of two ADB Tenders (Malaysia and Vietnam)
    • Sales diversification with applications to the Railways and Mass Transit networks
    • 2001 : 1st equipments sold to the Hong-Kong MRT
  • Today
    1998
    1995

    STATION & OPERATIONS MANAGER

    SDV TTA Polynesie Groupe Bollore (Tahiti-Polynesie francaise)

    Duties :
    • Management of the Subsidiary in accordance with the Head office strategy
    • Preparation of the yearly budget and monthly reporting to the Management
    • Initiation of specific sales campaigns on two major trade lanes : USA and France
    • Operations, training, supervising and hiring staff

    Achievements :
    • 10% new Customers in 1997, Sales : 23 Mio FRF
    • 10% Gross profit margin increase from 1996 to 1997
    • Launch of a weekly container service (LCL) and air-consolidation from USA to Tahiti
    • Major key accounts : VAG Automobiles, Ford Automobiles, Alcatel Cables
  • Today
    1995
    1993

    SALES EXECUTIVE

    GSI Cargo Systems (Roissy CDG-France)

    Duties :
    • Business development with new accounts importing goods from the USA
    • Specifically in charge of promoting the consolidation sea freight service

    Achievements :
    • 30 new accounts developed over the period (mostly French importers)
    • 1995 generated revenue : 3 Mio FRF with a Gross profit of 20%
  • LOGISTIQUE ET MARKETING

His skills

  • Vente

His hobbies

- > Sailing bicycle and fitness - > Travels Asian arts and history - > French and Asian cooking &#61550 Member of the French-Thai Chamber of Commerce and French-Lao Chamber of Commerce

His keywords

South East AsiaBusiness DevelopmentThailandVietnamLaosCambodiaHealthcaresourcingManagermentChinaFranceLaosFordLand Rover

His activity on Viadeo

Recent contacts
TabnCap Healthcare
Narcissi Martin
Rose  BÙI
  • Etudiante, Université Paris Diderot
Sandrine Carriere

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